Smart Speaker Growth Continues Despite Pandemic

Extract from article: The Omdia report found Amazon and its Alexa-powered devices well ahead in shipments this quarter, with 56% of the 6.1 million sent out. That’s well ahead of Google’s 35%, while Apple took a distant third at 9%. The Amazon Echo Show 5 smart display did very well, making up 786,000 of the shipments, or nearly a quarter of Amazon’s total. The Echo Dot with a clock was a couple of hundred thousand shipments behind. The same goes for smart displays specifically. The 220% jump in shipments from last year translates to 1.9 million shipments total. Amazon accounted for 70% of them.

Google did brisk business with some of its devices. The Echo Show 5 only outsold the Google Home smart speaker by 50,000, although that was a full third of Google’s total shipments. The Google Nest Mini and Google Nest Hub made up most of the rest of Google’s sales in the sector. As the Google Home will not be manufactured in the future, the sales on it may have helped move units. Apple’s far lower sale number is likely partly because it only has the one smart speaker, the Apple HomePod, which shipped 541,000 times this quarter.

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