Voice Assistants might not be where you think your Company or Brand needs to be. However, one thing is certain and that as people work from home more and more there is opportunity for you to add another digital device to your marketing armoury. You should consider giving your brand it's own unique voice just like the jingles of yesteryear or sound-bytes you hear attached to certain brands like Intel, Volkswagen and others who have already attached an audio element to their logos. e.g. Create daily briefings from your company and tell people know why they should come to you.
"Voice Assistants are becoming so ubiquitous that it would be crazy not to explore them as an additional marketing tool."